Togg's T10X Becomes Market Leader with 30% Share in the Electric Vehicle Market in 2024
Foreks - Togg, a global technology brand operating in the mobility sector in Turkey, concluded 2024 on a high note. The T10X model led the electric vehicle market in 2024 with sales of 30,093 units and a market share of 30%, while also earning the title of the best-selling SUV across all segments. The T10X saw a 53.67% increase in sales compared to the previous year, making it the fifth best-selling model across all segments and body types in 2024, while Togg ranked as the twelfth best-selling brand overall.
Turkey’s first fully electric smart device, the T10X, completed 2024 as the leader in both the electric vehicle market and the SUV segment with 30,093 units sold. Togg T10X maintained a dominant position in the electric vehicle market with a 30% market share while also securing the title of the best-selling SUV across all segments. Achieving a growth rate of 53.67% in sales compared to the previous year, the T10X emerged as the fifth best-selling model with a market share of 3.07% across all segments and body types, with Togg ranking as the twelfth best-selling brand across all categories.
In December, the T10X became the third best-selling model. Total sales for cars and light commercial vehicles in December reached a record 170,249 units. The total market for 2024 amounted to 1,238,509 units. Togg T10X, which finished the year as the leader, maintained a 26% share of electric vehicle sales in December—a month that saw new sales records. It also became the best-selling SUV across all segments and the third best-selling model across all segments and body types. Togg also ranked as the third-best-selling brand in all categories in December.
In the last month of the year, Togg introduced 5,789 T10Xs to customers, totaling 30,093 for 2024, while achieving a total sales figure of 19,583 units in 2023. Thus, the total number of T10Xs on the road in 2024, which received significant interest from all regions of Turkey, increased by 153.6% compared to the previous year, reaching 49,676.